To validate their superior socioeconomic positions above us of course. However, when the nature of this representation in no way reflects society at large, its only reasonable to assume that an agenda is being pushed. Yes! The squeaky wheel always gets the grease. I came from a very poor background and when I was applying for college there were grants for every demographic under the Sun save for straight white males. factswhich the left say is RACISM and they hate facts: Im thankful my husband is sometimes rough and insensitive at times about whats going on in the world. Corporations ran the world and kept people controlled with mindless TV as one mechanism. Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. My wife and I have been noticing this trend increasing (obviously in the wake of #me-too and George Floyd) and have been calling bullshit on it since. Ive known people who lamented on how much time and money they had spent (especially the early morning drives to practice) to support their kid who wanted to play hockey. If you get a chance, tell them what you think on social media, too . I noticed the shift in black over-representation all the way back to the Obama years. Brands and advertisers are going to push their activism on us regardless of what anyone else thinks. You certainly can include other customer demographics in your ads to grow marketshare in those groups, but again that is with a solid marketing purpose. Im unapologetic and young. Wokeness is not fixing our world or ridding it of inequality; its lighting the fuse on a whole set of new problems, some of which look uncomfortably like our old ones. I think many of us would agree that it does none of us any good for advertisers to continue to push such silly and unrealistic representations of people of different races. Certainly, hockey is expensive. Agreed on all points! A group of atheistic supporters of chaos to brainwash and control all human society. Omgggggg now the woke tards are picking on the NHL? Interestingly, although Im often accused of being privileged, I actually have had to work harder to get opportunities due to my demographics. Some brands are particularly popular with people of different races. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within ANAs website(s) and on other websites and online services. They dont care about anyone else. its discrimination. The sad truth is, the spectre of slavery in Americas past is now merely a convenient tool used by one political party to drive a wedge between black people and white people. Be careful when reading that research study. Let's talk about forced diversity in TV commercials Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. Im proud of that, but I think the powers that be are trying to protect themselves knowing that they lead almost all white ad agencies. Motivational Values can be described and measured as positive or negative as at least five internalized values. A Diversity Report for the Advertising/Marketing Industry (2020) November 17, 2020. . Yes, the black family camping out in a tent in their back yard and cooking Smores together gave me a laugh, too. And he is presented as stupid, while the shorter dark-haired skinny nerd is the good guy. On the other hand EVERYTHING makes perfect sense to us conspiracy theorists because many of us have been studying the Master Plan for 30, even 40 years. I think it is truly disgusting these people think that theyre going to sell us this trivial crap that theyre promoting? The healthy choice, I think, is to get off of social media. Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. There are WAY TOO MANY FOLK EARNING their LIVINGS! Males of all ages have been deemed toxic for years, and our education systems, particularly our public schools and universities, continue to work feverishly toward their as you say pussification. Im all for diversity but like the author points out, the numbers dont reflect reality. But even worse is what went on before, during, and after the three matches Serena Williams played. No, America is not racist. Up or down, it seems to vary in concert with social signals sent by Facebook, the autocratic, data-collecting platform that has several times blocked my ads promoting this blog post and restricted my account for hate speech.. Even the HIV medicine ads show two gay black guys. for the winter. But this is not happening just in commercials, look at all media. Often he complains about how shows are too woke. And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. We are all human beings with different cultural differences which are good for all. The remote is the best thing invented and silence is golden. Use the right people for the message you convey. Published on February 05, 2021. It feels forced, obvious and its now constantly shoved in our face. I cannot stand the commercials and do feel insulted by it. It really has very little to do with cultural norms and more to do with economics. Thanks, Michael. [Thats a clapping hands emoticon in response to Wills comment, for those who dont know. Spot on Dave as a former MarComm professional I feel as you do. Astute readers have shared their well-considered opinions all over this page. Just an FYI. But almost every day, we see videos of people brazenly walking in a store or walking up to someone on a sidewalk and just taking whatever the hell they want and walking off with it. It truly boggles the mind. I find the media, the big corps, anti-social media, etc., quite nauseating. Now, it's an ad, and in the end it doesn't matter, however, I feel this forced diversity does impact some aspects of media. I was astounded at what had happened to tv since my last road trip. But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. Im a lush so this will be perfect! Of course posters, marketing, etc would be mostly white if the country was mostly white. Of course, when I searched with Google for this, nothing would show up. This all went off the rails after the killing of George Floyd. I dont own slaves and neither did any of my ancestors (poor immigrants). Then form your messaging and campaign strategy from there. And based themselves within Columbia University in NY. Kris, thanks for writing and do take care. We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. as when car company Acura was forced to apologize in 2012 after putting out a casting call for a Super Bowl ad featuring a Black . The problem is look at the actual news. When the Open subjects each of Serenas opponents to a 5 minute video montage celebrating Serena as they stand there waiting to play her is going a little too far. I often find myself questioning if the black people watching these commercials would really use this product or service. They arent awake. Remember back in the Obama years when no one could criticize the presidents policies or job performance without fear of being called a racist? I love how she justifies her paycheck. Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. Looking back, I shouldnt have waited so long to write this post. Alas, the way advertisers misrepresent their audiences insults us all. They have the executives believing unless you show 70%+ minorities you are racist. But the people behind the ads are all for this. Why hasnt someone filled a class action lawsuit against these high-tech giants for censorship?? I think youre right, Kris. If enough people are dissatisfied with the ads they should quit purchasing that companys products and thus let them know how they feel. For example, women are now gaining more ground in the world of cinema. Based on pure US census data a commercial with 10 actors should have: 6 whites, 2 hispanics, 1 black, 1 other. This has gotten way worse in 2022! But lets be honest, how many families does that represent? BTW, a stumbling, bumbling white man? And therefore will feel comfortable buying products from companies that support diversity. You are simply noticing the obvious mile-wide chasm between the real world you live in and the forced-diversity agenda that seemingly all brands and advertisers are foisting upon us daily. They believe that if they continue to show 70%+ minorities in ads they can make everyone believe the country is majority minority. Together, the masculine and feminine complement one another in ways that only nature could have devised. Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. Ive looked for surveys of percent of actors in commercials/ads by race and they are almost impossible to find. He seemed like a great person, but his take on women in business wasnt resounding, to say the least! Without a doubt, traditional (read: European, white, Christian) values are under attack and the war is now out in the open. Indeed, the warped representations we see in TV commercials are simultaneously a cause and a symptom of deepening problems in our culture. The foreign-born population was only 5% in 1965 compared with 14% today. Get the best people, dont create some arbitrary demographic mix. Thank God I tape everything so I can fast forward so I dont have to watch this crap. Thx again for bringing me back to the reality of the situation. I cant believe I found this article having recognized the basis of your article for years. In fact, I believe that *most* people notice the out-of-whack representation in todays TV commercials. In reality the actual investors have no clue how their portfolios are being used. Id love it if the black people I saw in TV adverts were representative of the blacks I see every day in real life; Id love it just as much if all races were portrayed fairly and equitably by the people who create todays TV commercials the ones who claim they champion equity but who in truth are using diversity as an excuse to marginalize white people. Sadly I work for a large corporation and for self preservation reasons do not feel comfortable divulging my identity, given that todays social justice warriors will label anyone who even remotely disagrees with their world view as an -ist or a -phobe and will make it their lifes ambition to get said person fired. I live in Saint Louis. New Jake is the obvious example in advertising, but examples abound in other media, from film and TV to comic books. It used to be, marketers could say they targeted women because women hold the purse strings. My local library showcases certain kids books on the top of their bookshelves, and all of the books now are always ones with illustrations of non-white kids. Brave white men fight and win wars defending freedoms but the woke in hollywood abuses that freedom and shuts them out and replaces them with blacks and asians. In fact, theres an article over at Redstate that proves your point exactly using the very same analogy. 5% are other religions. I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. They did this by acting white, wearing white clothing styles, talking with a white dialect, and going to piano recitals. Modern Disney loves her plan! This country is not what the Founding Fathers envisioned. (Thats got to be by far the most unrealistic thing Ive seen all day. It is time to stop pandering to the blacks and instead push them toward taking their place in America as productive Americans who contribute to society instead of taking from it. Mostly white men. Thank you. By comparison there are aprox 4 featuring white male black female. And this is what the world sees. Now theres an idea, Jay. Not cancel culture. Seeing the new Top Gun was so sad. They are grooming young minds. Until Black leaders come out and say something nothing will change. But now we have this transgendering mushroom cloud appearing. I went on a two month road trip Nov-Dec. 2020. This is their method of dividing and conquering the lower classes of society as they see us. Good response posts too. Oh, Ive been waiting for someone to say this. I mean, according to these commercials, were all doing well right? But the people behind it are telling you its all for a good, caring cause, so how can anyone possibly argue? We are living the nightmare of Atlas Shrugged whodathunkit? Always point the finger at some one else and never accepting responsibility for their actions. To me its not a Repub vs Dem or Right vs Left issue. And the corporate media including Big Tech are not just complicit, theyve been captured completely. Even Beyond just the ads, if black people make up 12% of the country why are there so many channels on Cable I counted 18 of them but had the word black when it came to the HBO and the Starz and Showtime movie Networks could you imagine if there was something anywhere on TV that was called White Entertainment or white HBO? Just look at the money they control, ungodly amounts. Thanks for writing, skinny white girl. I certainly understand what youre trying to say, but the truth is . For a clue to your answer, check out the reader comments down this page. Let me tell you how I think this is all playing out among the American public: As for the rest Asians, American Indians, Alaskan Indians, Pacific Islanders Im sure theyd like to see more representation, too. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. Just sick of all the whining. This gap is both unsettling and unacceptable to most of today's consumers. 5% dont practice any religion. Its usually because no one on the marketing campaign asked POC hikers about their hiking experiences. We arent being displaced both figuratively and literally by Canadians. As soon as they get a position of power (hiring, for example), they do exactly what actual racists do: hire their own, pick their own, empower their own. Thanks for reading and taking the time to share your experiences and examples. It is not uncommon for all adverts in one break to have no white males at all. Make this madness come to a quick stop. I hate to say, but I think it truly fuels the fire for even more racism. Thank you for calling BS on the misrepresentation and unbalanced perspective in advertising. Do you accept these cookies and the processing of personal data involved? Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. Yes and the bumbling, idiotic White male is overplayed too. As you can see, you are hardly alone. I have to tape all my shows because I am so tired of seeing all black and gay and transgender and interracial people on tv. the laundry detergent Gain those commercials, as dumb as they are, seem to skew heavily towards black consumers. some complain about the fast food ads, and some (or ONE person who wrote an opinion piece?) This is NOT the same country and society it was 60 years ago. I see youve done your research. Well, Robert, I think youre exactly right. Also, why is it that your kind always resorts to ad hominem attacks and calling people Hitler? Here is link to study. Failure to represent diversity in your advertising may even send a message to your consumers that you only value the business of certain groups. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), claiming that white people are undercounted, ethnic minority consumers actually prefer to see white people in ads, an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population, this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population, their purchasing power is growing 70 percent faster than that of non-Latinos. The Importance of Diversity in Advertising | Creating Results Thank you for writing this article! I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. Does it matter to them? Send him your thoughts. I dare say it has produced more comments than any of your other blogs. Advertising is just an extreme version of the same phenomenon. These are proven statistics. But jeez, its getting worse and worse. I am a white woman from the United States. You rock! If you are paying attention, you will see that there is a growing faction of people, both white and nonwhite, who are actively cheering on the ethnic and cultural erasure of white people. Why do we constantly try and guess? Theyre starting to wonder if pushing all of these agendas might just be costing them money. This is the new WOKE CULTURE we are dealing with right now. Youre right, Zan. White men are portrayed as imbeciles, weak, and foolish. The overall ethnic skew of the marketing/advertising . People dont have the stomach for it; they dont have any alternative brands to turn to; and in the end, its probably just not worth the time. Multiracial images. It is self preservation! how wonderful, right? Why is this? They say there is no war on Christmas. And. A bleakness akin to socialism. In more than 90% of the simulations run by Facebook, diverse representation was the winning strategy for ad recall lift. Are advertising people those unassailable paragons of virtue we all know them to be attempting to assuage their guilty consciences for all the systemic racism they see in every nook, cranny, and crevice of America by meeting some kind of quota? Not only that, but I see very few women who look like me. By that time (late 2021), the overrepresentation of blacks in advertising had reached absurd proportions, becoming blatantly and bewilderingly obvious to any fair-minded person who was paying attention. And none have ever been placed on such a high pedestal as Serena Williams. The focus is all about diversity and political correctness instead of just making a great product. This country is so much in the toilet right now. Sadly, this is happening not just in advertising, but everywhere. Homosexual couple having fun together "Diversity" has many different . Its the only way to get them to change, and it does work. Which is exactly why so many commercials never pass the sniff test theyre phony and daft, bearing little resemblance to reality. For example, Sprite is popular with blacks and has been since the 90s when the companys marketing tapped into hip-hop and sports culture. That is the main problem. Inclusive and diverse campaigns start from within. They refuse to think critically for themselves; they just believe what theyre told. The report highlights the following 10 demographics that are shaping the fabric in the United States: Over the last 50 years, almost 59 million immigrants have entered the country, mostly from Asia and Latin America.
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