Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. A: How does your interiors business fit in? Welcome to ''Sana hashwani'' official Facebook Fan page. SH: This happens. Confidence matters. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. SH: Not at all. I also do wall art, pen and ink drawings, and have also done a few low key shows. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. March 23, 2020. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. SH: We will; with prt and lawn we have already done it. This is a time when most of them are bored, disgruntled or struggling. I am trying to progress to a newer place and learning new things. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit Youre sitting with 20 heads now that are putting in effort together, thats very exciting. They took the concept of designer lawn to another level. Thats why Sana Safinaz today has a very young dynamic.". There are times when you will have to choose between motherhood and work. Safinaz is married to Sana's brother. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. Especially for girls in this misogynistic society. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. We get into deep, long, and annoying conversations about post-colonial hang ups. I have now decided that the answer to this problem is sleeping less! During college, I earned my own pocket money working in the kitchen, alumni house or the library. See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. Before, I would worry about the gender and looks of the baby. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 The ministry set trade schools in the right areas, where eager girls would come to learn. Summary. "We have great resources, a great CEO, a great fashion head. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. SH: I dont know. We have entered the next level with prt and are investing in the product and the brand. She unwinds with TV shows, reads books, and hangs out with friends and family. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. The three of us sit together and we trust Mohsin because of the youth factor. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. We started with light evening wear and it snowballed; the vision came in the last 10 years. Design schools are another phenomenon; they are very good resources to find designers. I had a lot of issues with the pregnancy. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. Salih Kalangan Umat Dunia. Two very extraordinary ladies. For example, our new muslin line is only distributed through our stores. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. To handle the business aspect, we are hiring professionals to push it forward. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. They are starting to believe in our brand. The clothes are beautiful. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. I do everything I tell everybody else to do. After that we decided that we are going to do lawn on our own. She is what she is today because of her mother. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. Sana has been blessed with incredible support from her family, friends, and husband. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. Saadia Qamar March 20, 2011. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. sana hashwani corona test . It is so liberating. SM: We dont want to be the face of SANA SAFINAZ. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. It was then that we started to think about doing lawn on our own. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. While she loves her work, Sehrs Miracle Moment is her set of twins. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. She advises other young girls to do the same, and to not be bothered by the opinion of others. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. Do they ever think anything is enough? A whole campaign was organized around the 100th issue which became a huge social media success. It is important for me to create the right balance between the carrot and the stick. The passing percentage was 1% and Shagufta managed to get through it in 4 years. There were fights, logistical problems, and breakdowns but they always kept on pushing. For her, family comes first and she doesnt believe in living a life with regrets. Interiors is something we do out of passion. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. I felt like quitting at that moment. Lawn is a phenomenon unique to Pakistan. LIMITED. This is how fashion creates jobs. Oskar Schindler (28 April 1908 - 9 Oktober 1974) adalah seorang pengusaha, pengilang yang terkenal menyelamatkan orang Yahudi dari dimasukkan dalam kem-kem tahanan semasa langkah pembunuhan ramai dilakukan Parti Buruh Jerman Sosialis Nasional yang memerintah Jerman dengan mengupah mereka dalam kilang . Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? Mohsin (Ali Tawasuli) is the person who passes stuff for us. Therefore, women must choose this field with caution. I consider myself a work in progress. Sanas journey began as a student in New York. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. She started working when she turned 19 and married her high school sweetheart 15 years ago. When youre younger, little things seem big. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. You will all grow. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. SH: Getting there. "I took it very seriously. We design and run bridal entirely on our own. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. It was like climbing a mountain. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. Her strength and support is the reason behind the success of each and everyone in my family. @F. Shah I guess they design for the niche, not for general public. Sometimes you need to take a detour even when the goalpost is within your sight. When I moved to New York, something about Pakistan kept calling me back. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 SM: We only cater to our clients. ", "Plus, we encourage young designers," Sana adds on. Failure has come many times. That is the crux of the matter. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study.